Disrupt Me

Disrupt Me is an end-to-end innovation programme for European corporates seeking to advance their company with groundbreaking Israeli technologies.

Cracking the Code for Corporate Innovation Success!

Boost your company to the height of innovation together with the Start-Up Nation’s most advanced tech companies as part of EIT Disrupt Me.
Disrupt me is an exclusive program, largely subsidized by the EU, giving Europe’s top companies the chance to receive full end-to-end services in a 6-8 months hybrid program (including a visit to Israel!).
The program provides the platform, network, know-how, and cultural factors to secure a technological success story with the Israeli startup ecosystem.

Ready to take your innovation efforts to the next level?

Disrupt Me Goals

Disrupt Me is an end-to-end innovation program for European corporates seeking to advance their company with groundbreaking Israeli technologies.

Open Innovation



why join?

Extensive Scouting

Receive comprehensive and ongoing scouting of the most disruptive Israeli technologies and stakeholders, based on your specific needs.

POC with Israeli Startups

Identify and test technological solutions, propelling your company forward.

Open Innovation Strategy

Incorporate new innovation models to streamline and enhance your innovation efforts.

Tailored Innovation Journey

A flexible, modular process that is designed to fit each participant’s goals and progress.

Israel Immersion visit

A 5 day, in-person, visit to the Israeli innovation ecosystem maximising your engagement.

past disrupted corporates

The path to disruption

month 1

Kickoff Session

Initial kickoff, aimed to set the right process for your company, based on your needs and pains.

month 2

Corporate Innovation Workshop

Assessing and supporting your company in enhancing your open innovation strategy and execution to engage effectively with the Israeli innovation ecosystem.

month 3

Scouting and Selection

Scouting the most exciting and disruptive solutions in the Israeli ecosystem, based on your needs and challenges.

month 4

Open Innovation Strategy

Tailored sessions, tools and expert meetings to take your innovation strategy and efforts to the next level.

month 5

Startup Discussions

Facilitated discussions with selected start-ups.

month 6

Israel Immersion Visit

Deep dive visit to the Start-up Nation, including handpicked start-up and stakeholder meetings to reach your business goals.

month 7

PoC Process

PoC support, from planning to execution.

month 8


Who should apply?


More than 500 employees, and/or €80M annual revenue.

Based in an EU member state or Horizon Europe Associated countries.

Dedicated senior project manager in an innovation related role.

Programme commitments:

To ensure optimal impact, workshops should be attended by at least one senior-level executive of the company.


Annalisa Andaloro - testimonial

Annalisa Andaloro

“Disrupt Me” showcased the manifold opportunities provided by the Israeli ecosystem in terms of open innovation and supported us in assessing our own positioning with respect to innovation practices and processes. During the visit in Israel we engaged in tailored discussion with several Israeli start-ups cherry picked based on our needs and requirements, as well as enjoyed a tailored company program that led us to visit facilities and exchanged views with the main players in the field of Israeli Venture Capital. It has been an amazing learning experience for the whole team.
Ashlee Bessolo - testimonial

Ashlee Bessolo

The “Disrupt Me” programme facilitated a unique, fully immersive experience in the Israeli ecosystem. Not only did we better understand the mechanics that make Israel such fertile ground for innovation, but we left better equipped to address the innovation barriers in our own organization. No matter where your company is in its innovation journey, Disrupt Me is sure to inspire and provide tangible insights to push innovation even further.
Veerle Poppe - testimonial

Veerle Poppe

“Disrupt Me” opened up the Israeli ecosystem for us and facilitated Colruyt’s open innovation practices and activities. During the visit in Israel, we engaged with a dozen handpicked Israeli start-ups based on our company’s specific needs and requests. We are now excited to test some of these technologies in our facilities and supply chains.
Ciro Acedo Boria - testimonial

Ciro Acedo Boria

“Disrupt Me” was a great opportunity to understand the Israeli innovation ecosystem, raise awareness to state of the art new technologies available, and boost innovation culture inside our company by engaging the business unit with disruptive startups.



Applications are accepted until 30th of April 2022 or until all limited spots fill up

Get selected

Eligible companies will be interviewed, and selection will be made by the Disrupt Me Innovation Team. Only a limited number of companies will be selected.

kickoff & innovate

Accepted companies will begin the program with an individual, tailored design innovation process.

seize this opportunity now


The unique Disrupt Me program is valued at €50,000 for each participating company.

However, as European funding supports the program, the following funding schemes are available:

participant category

Participation Cost

Any organizations looking for innovation disruption


EIT KIC Partners & RIS Countries


Meet the Disrupt Me Innovation Team

Adi Barel

EIT Hub Israel

Managing Director

Yoni Levenfeld

EIT Hub Israel

Senior Manager, Innovation & Business Creation


EIT Hub Israel

Business Creation Manager

Tal Chen

Deloitte Catalyst

Partner, Corporate Finance and Innovation

Batya Mor

Deloitte Catalyst

Manager, Technology Scouting Services

Uri Fishelson

Deloitte Catalyst

Senior Manager, Head of Technology Scouting Services

Meet the Disrupt Me Innovation Team

Batya Mor

Deloitte Catalyst Manager, Technology Scouting Services
Batya Mor

 Adi Horesh

Project Manager

Zsofia Simon

Financial Business Partner
Zsofia Simon

Tal Chen

Corporate Finance And Innovation - Deloitte Catalyst Partner
Tal Chen

Uri Fishelson

Director, Head of Technology Scouting - Deloitte Catalyst
Artboard – 4@2x

Adi Barel

Managing Director