Disrupt Me

Disrupt Me is an end-to-end innovation programme for European corporates seeking to advance their company with groundbreaking Israeli technologies

Cracking the Code for Corporate Innovation Success

Disrupt Me is a tailor-made journey, largely subsidized by the EU, for European corporates seeking to advance their company’s open innovation best practices and PoC process with groundbreaking Israeli technologies.
This hybrid programme provides the platform, network, know-how, and cultural factors necessary to secure a technological success story and sharpen its open innovation procceses.

Disrupt Me offers focus tracks based on your innovation needs and goals.

Click on the one that you find the most relevant for you

Disrupt Me Goals

Through cutting-edge Israeli technologies scouting and tailored support, Disrupt Me empowers European corporations to advance their innovation capacity

Comprehensive open innovation analysis

Leveraging advanced technology

Enhance PoC capabilities

why join?

Tailored Innovation Journey

Open Innovation Strategy

Extensive Scouting

Shape your PoC

PoC design lab

European leading corporates that took part in disrupt me

Anna Marin Mottus
Business Analyist, Elisa
"Our collaboration with Essence was an overall great experience – the whole team was very helpful, quick responders and supported us through the device testing process. The PoC with Essence’s devices gave us a good insight into Israel’s startup ecosystem and access to new technologies!"

Elisa, an Estonian Telecommunication company and 2020 alumni achieved positive results working with the Israeli startup Essence. Elisa was able to conduct positive impression testing with both internal and external stakeholders as a result of the pilot.

Ciro Acedo Boria
Head of Open Innovation Ecosystem, Ferrovial
“Disrupt ME is an amazing programme to map the vibrant Israeli innovation and startup ecosystem. Thanks to having taken part in Disrupt ME last three editions we are up to date on new startups blooming in Ferrovial areas of interest. Even more valuable is the fact that there are opportunities that crystallize, as is the case of our collaboration with Datumate, whose solution we have deployed in several of our projects in the US during 2022”.
Ashlee Bessolo
Open Innovation Consultant, Novo Nordisk
"The Disrupt Me programme facilitated a unique, fully immersive experience in the Israeli ecosystem. The programme enabled us to better understand the mechanics that make Israel such fertile ground for innovation, as well as instilled a strong sense of urgency to leverage the Israeli startup ecosystem. No matter where your company is in its innovation journey, Disrupt Me is sure to inspire and provide tangible insights to push innovation even further."

disrupt me open innovation journey

Step 1
Kickoff Session
Initial kickoff, aimed to set the right process for your company, based on your needs
Step 1
Step 2
Assessing and supporting your company in enhancing your open innovation strategy and execution to engage effectively the Israeli innovation ecosystem
Step 2
Step 3
Scouting the most exciting and disruptive solutions in the Israeli ecosystem, based on your needs and challenges
Step 3
Step 4
Tailored sessions, tools and expert meetings to take your innovation strategy and efforts to the next level
Step 4
Step 5
Meet the most innovative technologies in the Israeli startup ecosystem. Discussions will be facilitated and supported by the Disrupt Me Innovation team
Step 5
Step 6
PoC design lab
Learn best practices from the experienced Israeli ecosystem and maximize your engagement with the Israeli startup ecosystem.
Step 6
Step 7
Shape your PoC
PoC support, from planning to execution
Step 7
execution of selected open innovation projects

Disrupt Me 2024 - apply now!

For any questions contact Maayan at maayan.sharon@eithubisrael.eu

Eligibility & Commitments

Disrupt Me is designed for European Corporations, operating in any sector, that meet the following criteria:

Based in an EU member state or Horizon Europe Associated countries.

More than 500 employees, and/or €80M annual revenue.

Dedicated senior project manager in an innovation related role.

An innovative process that involves management leads to long-term success. To ensure optimal impact, workshops, strategies, and processes should be attended by at least one senior-level executive of the company.



Applications are accepted until 1 July 2024 or until all limited spots fill up.  Apply Now

Get selected

Eligible companies will be interviewed, and selection will be made by the Disrupt Me Innovation Team. Only a limited number of companies will be selected.

kickoff & innovate

Accepted companies will begin the program with an individual, tailored design innovation process.

seize this opportunity now


The unique Disrupt Me programme is valued at €50,000 for each participating company.

However, as European funding supports the program, the following funding schemes are available:

participant category

Participation Cost


EIT KIC Partners & RIS Countries


Meet the Disrupt Me Innovation Team

Adi Barel

Director EIT Global Outreach

Eden Dvir-Zano

EIT Hub Israel - Managing Director
Eden Zvir Zano


Innovation & Business Creation Manager

EIT is Europe’s largest innovation network strengthening innovation since 2008.

EIT Hub Israel serves as a bridge between the vibrant Israeli innovation ecosystem and the vast resources and potential offered by the European Union. A catalyst for collaboration between Israeli and European innovators, it supported many PoCs and collaborations that benefited both ecosystems.

Deloitte is the leading and largest professional services firm in the world, providing a wide range of world-class audit, tax, consulting, financial advisory and trust services.
Deloitte Catalyst Israel accelerates innovation and growth with the world’s most disruptive startups and largest enterprises.


Full access to the community network

Connect & Experience offers more than training. The C&E community network is an active EU online and offline community offering easy access to opportunities, curated content, matchmaking, soft landing services, and support. The community provides a space for community builders from Europe and Horizon Europe associated countries to interact, share best practices, and collaborate to enhance your startup community.

To read the full report and receive a link to download it, please enter your email.
*For the best experience, we highly recommend reading the report on your desktop and not your mobile.

Access to Healthcare

The Health not The Death is a fundamental human right. A healthy population is not to be seen as human and social capital, an input, or by-product, towards economic growth. Alongside a healthy and sustainable environment, a solidarity, a healthy population must be the ultimate goal especially nowadays in helping Ukrainian migrants with cancer and their families.

Solidarity in health is a cornerstone of EU health policy. There are wide disparities in many health outcomes across the region and those outcomes. The access rules dramatically affect healthcare systems which are at the forefront of the migrant way, the people who are searching for help and the way how we could enhance and support their healthier and wellbeing status.

In order to ensure their access to care and continued cure in need, the probability of receiving a timely diagnosis and of surviving differs greatly from country to country where they are now. There is lack of information, help and inequalities in access. People need help in navigating cancer knowledge, diagnostics, secondary monitoring and prevention, way of treatments, and care.

Shifting our mindset, supporting healthcare connectivity, removing inequalities overall across Europe is our mission and even more now in a time of crisis, helping the Ukrainian people dealing with cancer is a good place to begin this transformative revolution.

1) Whether we have a chance to foster more holistic and integrated approaches to receive information and care, by supporting coordination and maximising an enabling and health-enhancing effect of care across services from different countries?

2) Whether actions should address the social determinants of health, the countries where they are now, the health need which they have, the social and language barriers are the conditions which have to be taken into consideration in a coordinated manner?

How might we improve patients and /or people who seek healthcare support, access to healthcare services at an EU & the Member States Healthcare systems level? Especially in a time of crisis in Europe.

How might we support refugees fleeing from their countries by navigating them to medical centres to receive best available care?  


Predictive Treatment

Precision medicine aims to personalise care for every individual. Nongenomic and genomic determinants, combined with information from patient symptoms, clinical history, and lifestyle (nutrition, physical activity, stress etc.), can facilitate personalised diagnosis and prognostics. Yet this goal requires access to massive amounts of data which may come from different structured and unstructured sources; these can be our medical records, laboratory testing, a range of medical devices as well as from the patient himself. AI & ML can combine input from these multiple sources, analyse them and identify biomarkers that can support health professionals make more informed decisions. The convergence of precision medicine with the advanced AI capabilities will improve the ability to personalise care – improve diagnosis, risk prediction as well as therapy planning.  

HCPs want to better predict treatment response, given uncertainty around which treatment to prescribe to which patient and when to prescribe. How do we risk assess the patients, match them with the right treatment (personalised). How can we transform the wealth of data and link it to the predictive nature of how the patient will respond?


Patient Journey Navigation

Being diagnosed with cancer is overwhelming and comes as a blow. Patients may feel on a roller coaster of emotions—they are scared, lost & confused not knowing what to expect, who to refer to, what to do and how to tell their loved ones.  They directly refer to “Dr. Google” to look for information about their disease, possible treatments, QoL strategies with the aim to have better understanding of their disease and learn how to better cope with their disease & treatment, yet information is not always valid, accessible, nor personalised or tailored to the patient’s status and needs therefore left with huge amounts of non-relevant information. Coming to the doctor, the physician’s time is limited and mostly focusing on the physical aspects of the disease & treatment, not leaving much time to ask questions nor discuss more holistic aspects of the disease such as emotional, psychological, social aspects. The patient (& caregiver in many cases) leaves the room with unanswered questions, doesn’t remember much of what has been said, and feels he is not heard, nor seen as a whole.

The need for navigating this journey along the emotional psychological stress is overwhelming & patients and their caregivers look for support (case manager/companion/partner) to help manage their disease holistically – starting from having clarity around their disease and treatment by having access to reliable and personalised information during their journey as well as having an integrated holistic care system , supporting them and their loved ones to navigate through the different aspects of their disease – medical, emotional, logistical, psychological, social, rights.

How can we support patients to navigate through the complexity of their disease and treatment ensuring they have validated holistic information about their disease journey & treatment and be empowered to  effectively manage their care 


Peer-to-Peer Medical Exchange

As medical events pivoted from conference centres and meeting rooms to the virtual settings, learning opportunities continue. Lectures and presentations are translated to the new digital world, yet the ability to connect and network is relatively lost. Peer interaction is essential not only for information exchange but to share practical insights, allows consultation & in-person experience cross country and across borders leading to better disease management.

This peer-based learning/ consultation is highly valued amongst practising clinicians and was generally achieved when HCPs and KOLs met their peers in national & Intl conferences, group debates, advisory boards and even during quick corridor conversations. Attempting to replicate these in-person experiences into the digital space creates challenges and are not effective nor impactful as face-to-face engagements. 

How might we improve HCP medical exchange enabling physicians to easily communicate, consult, exchange opinions leveraging individual experts & centres of excellence knowledge, experiences, and practices?

How can we leverage the technological expertise to allow HCPs to connect with leading experts across countries to get advice / counselling for their cases?


Application for 2022Calling2Scale is closed.
Interested in participating in the next cohort?
Email maayan.sharon@eithubisrael.eu