Calling2Scale UK 2025

Your Path to the UK Market 

6 October – 8 December 2025

Live workshops, market insights, and personalised mentoring for EU-based founders looking to enter the UK market

Understand the UK. Build your strategy. Get ready to scale

The UK is one of Europe’s most competitive and connected start-up ecosystems. With strong capital markets, international talent, and thriving start-up hubs like London, Cambridge, and Manchester, it is a natural next step for ambitious founders.

Calling2Scale UK 2025 helps EU and Horizon Europe start-ups build a solid UK expansion plan through expert-led workshops and 1:1 guidance. Over eight weeks, you will gain strategic insights, sharpen your pitch, and connect with mentors and market insiders.

🔹 Tailored UK market strategy
🔹 Refined investor & partner pitch
🔹 Legal, financial, and regulatory insights
🔹 1:1 mentoring from UK-based experts

Fully Remote   |   Outcome-focused   |   High-impact

Why the uk?

#2

Tech Ecosystem in the World

$620B

London Tech Ecosystem

6th

Largest Global Economy

$3.45T

UK Economy

#3

Country for Unicorns & VCs

$180B

Unicorn Valuation

3

Top-10 Global Universities

384

Cities with Direct Flights

why join?

Corporate partners

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kuribara
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OKI-Logo

Programme structure

Calling2Scale UK runs over eight weeks, from early October to early December. Each week includes one live, 2-hour online session dedicated to a specific topic. You will also have one-on-one mentoring opportunities with UK-based experts. 

Weekly breakdown (exact sessions are to be confirmed and may be subject to change):

1

UK Market Overview & Entry Strategy

2

Legal & Financial Frameworks 

3

Customer Discovery & Value Proposition

4

Go-To-Market Strategy Development

5

Fundraising & Investor Landscape

6

 

Building Partnerships & Networks

7

Operations & Hiring in the UK

8

Final Demo Day

Instructors/Mentors

High-Value Network

Immerse yourself in the Israeli ecosystem by meeting with key local stakeholders and establishing a strategic, high-value network of contacts.​

Tools for Collaboration

Access practical tools, frameworks, and channels that will help you leverage your networks and strengthen bilateral collaboration.

Global Best Practices

Discover the latest trends and best practices for creating and managing innovation ecosystems – locally and globally.​

Strategic Positioning

Refine your country’s unique value proposition for the Israeli ecosystem.

Exclusive Community

Join a trusted network of international colleagues shaping innovation and economic diplomacy across Israel.

Accelerated Onboarding

Equip newly arrived diplomats with the knowledge and context they need to effectively engage in Israel’s innovation ecosystem.

Participation Details

Commitment Required
  • Attend at least 6 of 8 live sessions (2 hours each)
  • Join occasional 1:1 mentoring calls (~45 minutes, fortnightly)
  • Pitch at the Final Demo Day
  • Submit a brief post-programme feedback form
 

Start-ups who complete the programme will receive an EIT Hub UK Certificate of Completion.

Cost
  • Participation fee: €500 per start-up
  • Full scholarships available for start-ups from RIS-eligible countries

 

The full value of the programme is €2000 – made accessible through EIT support.

Key dates

Application Opens

Application Closes

notification of acceptance

programme runs

final demo day

Testimonials

Sinead-OConnor (1) Cropped

Sinead O’Connor

“I returned from the sessions feeling like I had attended a master course in how innovation ecosystems work across national, incubator, startup and academia organisations. It was hugely useful learning for understanding key players and navigating organisations in the UK and has helped to change the mindset from considering the UK as somehow remote and inaccessible to Europeans and Ireland.”
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Niall

Niall Larkin

“This was an ‘access all areas’ backstage pass to meet the who’s who of seeders and feeders in London and the UK. This was no meet and greet. This was up close and personal. Suffice it to say that I’m working on co-developing three new programmes with three different groups of people I met during the week.”
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Nina

Nina Nikolich

“The programme equipped me with actionable insights, from navigating British business culture to building strategic partnerships. The connections and knowledge gained will empower the startups we support to access new markets, funding opportunities, and valuable mentorship for scaling their ventures globally.”
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FAQ

Sessions include UK market entry strategy, legal & financial frameworks, fundraising, hiring, and ecosystem navigation. Each session is led by UK-based experts and tailored to start-up needs.

You’ll hear from UK-based founders, market-entry advisors, legal & funding experts. Sessions are interactive, practical, and focused on solving real start-up challenges.

  1. Strategic check-ins to shape your UK market entry plan
  2. Tailored expert matching based on your goals

Note: 1:1 mentoring calls are scheduled based on your needs and availability, typically every 2 weeks.

A clear plan for your UK market entry, tailored expert advice, new connections – and an EIT Hub UK Certificate of Completion.

Yes, we strongly recommend attending at least 6 out of 8 live sessions. Recordings will be available, but live participation is essential for mentorship and engagement.

Approximately 2 hours per week for workshops, plus mentoring and prep between sessions.

Demo Day takes place in early December. It’s your chance to present a refined UK pitch to a panel of UK-based investors and ecosystem leaders, receive feedback, and gain exposure.

Start-ups are evaluated on innovation, UK market potential, team strength, and programme fit. Bonus points are awarded for RIS-based and women-led companies.

Applications will be assessed by EIT Hub and KIC representatives after the deadline. Top-scoring start-ups will be invited to join – no interviews required.

No, all EU- or Horizon Europe-based tech and innovation-driven companies are welcome.

The participation fee is €500.

Full scholarships are available for eligible start-ups from EIT RIS countries.

If your company is not RIS-eligible but requires financial support, please contact us to discuss your options.

Who we are?

EIT Hub UK is the official outreach hub of the European Institute of Innovation and Technology (EIT) in the United Kingdom.

Launched in 2024, EIT Hub UK is part of the EIT Global Outreach Programme, which connects European innovators to key global markets.

We work with start-ups, scale-ups, investors, and ecosystem leaders to help EU and Horizon Europe companies grow internationally and build lasting partnerships in the UK.

Calling2Scale UK is our flagship remote programme, designed to accelerate UK expansion for promising start-ups.

Applications are open 4 August 2025 – 19 September 2025 (23:59 CET).

Selected companies will be notified by email by 24 September.

For questions, reach out to info@eithubuk.eu

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Full access to the community network

Connect & Experience offers more than training. The C&E community network is an active EU online and offline community offering easy access to opportunities, curated content, matchmaking, soft landing services, and support. The community provides a space for community builders from Europe and Horizon Europe associated countries to interact, share best practices, and collaborate to enhance your startup community.

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Access to Healthcare

The Health not The Death is a fundamental human right. A healthy population is not to be seen as human and social capital, an input, or by-product, towards economic growth. Alongside a healthy and sustainable environment, a solidarity, a healthy population must be the ultimate goal especially nowadays in helping Ukrainian migrants with cancer and their families.

Solidarity in health is a cornerstone of EU health policy. There are wide disparities in many health outcomes across the region and those outcomes. The access rules dramatically affect healthcare systems which are at the forefront of the migrant way, the people who are searching for help and the way how we could enhance and support their healthier and wellbeing status.

In order to ensure their access to care and continued cure in need, the probability of receiving a timely diagnosis and of surviving differs greatly from country to country where they are now. There is lack of information, help and inequalities in access. People need help in navigating cancer knowledge, diagnostics, secondary monitoring and prevention, way of treatments, and care.

Shifting our mindset, supporting healthcare connectivity, removing inequalities overall across Europe is our mission and even more now in a time of crisis, helping the Ukrainian people dealing with cancer is a good place to begin this transformative revolution.

1) Whether we have a chance to foster more holistic and integrated approaches to receive information and care, by supporting coordination and maximising an enabling and health-enhancing effect of care across services from different countries?

2) Whether actions should address the social determinants of health, the countries where they are now, the health need which they have, the social and language barriers are the conditions which have to be taken into consideration in a coordinated manner?

How might we improve patients and /or people who seek healthcare support, access to healthcare services at an EU & the Member States Healthcare systems level? Especially in a time of crisis in Europe.

How might we support refugees fleeing from their countries by navigating them to medical centres to receive best available care?  

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Predictive Treatment

Precision medicine aims to personalise care for every individual. Nongenomic and genomic determinants, combined with information from patient symptoms, clinical history, and lifestyle (nutrition, physical activity, stress etc.), can facilitate personalised diagnosis and prognostics. Yet this goal requires access to massive amounts of data which may come from different structured and unstructured sources; these can be our medical records, laboratory testing, a range of medical devices as well as from the patient himself. AI & ML can combine input from these multiple sources, analyse them and identify biomarkers that can support health professionals make more informed decisions. The convergence of precision medicine with the advanced AI capabilities will improve the ability to personalise care – improve diagnosis, risk prediction as well as therapy planning.  

HCPs want to better predict treatment response, given uncertainty around which treatment to prescribe to which patient and when to prescribe. How do we risk assess the patients, match them with the right treatment (personalised). How can we transform the wealth of data and link it to the predictive nature of how the patient will respond?

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Patient Journey Navigation

Being diagnosed with cancer is overwhelming and comes as a blow. Patients may feel on a roller coaster of emotions—they are scared, lost & confused not knowing what to expect, who to refer to, what to do and how to tell their loved ones.  They directly refer to “Dr. Google” to look for information about their disease, possible treatments, QoL strategies with the aim to have better understanding of their disease and learn how to better cope with their disease & treatment, yet information is not always valid, accessible, nor personalised or tailored to the patient’s status and needs therefore left with huge amounts of non-relevant information. Coming to the doctor, the physician’s time is limited and mostly focusing on the physical aspects of the disease & treatment, not leaving much time to ask questions nor discuss more holistic aspects of the disease such as emotional, psychological, social aspects. The patient (& caregiver in many cases) leaves the room with unanswered questions, doesn’t remember much of what has been said, and feels he is not heard, nor seen as a whole.

The need for navigating this journey along the emotional psychological stress is overwhelming & patients and their caregivers look for support (case manager/companion/partner) to help manage their disease holistically – starting from having clarity around their disease and treatment by having access to reliable and personalised information during their journey as well as having an integrated holistic care system , supporting them and their loved ones to navigate through the different aspects of their disease – medical, emotional, logistical, psychological, social, rights.

How can we support patients to navigate through the complexity of their disease and treatment ensuring they have validated holistic information about their disease journey & treatment and be empowered to  effectively manage their care 

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Peer-to-Peer Medical Exchange

As medical events pivoted from conference centres and meeting rooms to the virtual settings, learning opportunities continue. Lectures and presentations are translated to the new digital world, yet the ability to connect and network is relatively lost. Peer interaction is essential not only for information exchange but to share practical insights, allows consultation & in-person experience cross country and across borders leading to better disease management.

This peer-based learning/ consultation is highly valued amongst practising clinicians and was generally achieved when HCPs and KOLs met their peers in national & Intl conferences, group debates, advisory boards and even during quick corridor conversations. Attempting to replicate these in-person experiences into the digital space creates challenges and are not effective nor impactful as face-to-face engagements. 

How might we improve HCP medical exchange enabling physicians to easily communicate, consult, exchange opinions leveraging individual experts & centres of excellence knowledge, experiences, and practices?

How can we leverage the technological expertise to allow HCPs to connect with leading experts across countries to get advice / counselling for their cases?

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Application for 2022Calling2Scale is closed.
Interested in participating in the next cohort?
Email maayan.sharon@eithubisrael.eu

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