Take your ESG goals to the next level through open innovation journey

Aligning ESG with Innovation for Corporate Success

ESG PRO is an innovative programme designed to empower corporate innovation teams in nailing ESG initiatives. Through ESG PRO, participants embark on a journey to become ESG champions, equipping themselves with the knowledge and tools necessary to develop robust roadmaps for sustainable growth.

 By harnessing open innovation, ESG PRO enables organizations to effectively navigate the complex landscape of ESG challenges and opportunities, ultimately driving meaningful progress towards their sustainability goals.


Catalyze innovation within corporates using ESG practices

Develop your skills in ESG integration and innovation, enhancing your professional growth

Implement sustainability considerations in innovation processes to increase market resilience

Catalyze ESG-focused innovation at the corporate level to address pressing global sustainability challenges

why join?

Become an ESG PRO

Equip yourself with the essential skills and knowledge needed to lead your organization towards sustainable success

Build your ESG & Open Innovation roadmap

ESG PRO Diploma

Tap into the leading Israeli ecosystem

Shape your PoC

ESG PRO innovation journey

Step 1
Kickoff Session
An onboarding call with each participant to understand the innovation structure and ESG challenges
Step 1
Step 2
Become an ESG Champion - Prepare yourself with all the in-n'-outs about ESG, build your road map to tackle Climate Risks challenges, and incorporate open innovation practices
Step 2
Step 3
Open innovation as a tool for ESG
Rea-time scouting, working with Israeli companies based on your needs to reach your ESG and sustainability goals
Step 3
Step 4
Dedicated session to drive the corporate to complete the PoC with selected startup/s​
Step 4
nailed it! you're an ESG PRO

esg pro 2024: apply now!

For any questions contact Maayan at

Eligibility & Commitments

ESG PRO is designed for European Corporations, operating in any sector, that meet the following criteria:

Based in an EU member state or Horizon Europe Associated countries.

More than 500 employees, and/or €80M annual revenue.

Dedicated senior project manager in an innovation related role, such as: Innovation Manager, ESG Leader, EHS, CSR, Sustainability Manager, etc.

An innovative process that involves management leads to long-term success. To ensure optimal impact, workshops, strategies, and processes should be attended by at least one senior-level executive of the company.



Applications are accepted until 30 April 2024 or until all limited spots fill up.  Apply Now

Get selected

Eligible companies will be interviewed, and selection will be made by the ESG PRO Innovation Team. Only a limited number of companies will be selected

kickoff & innovate

Accepted companies will begin the programme with a Corporate workshop in CEE in July/September and build their individual ESG road maps

esg revolution is hapenning now


The unique ESG PRO programme is valued at €50,000 for each participating company.

However, as European funding supports the program, the following funding schemes are available:

participant category

Participation Cost


EIT KIC Partners & RIS Countries


esg pro is led by:

EIT is Europe’s largest innovation network strengthening innovation since 2008.

EIT Hub Israel serves as a bridge between the vibrant Israeli innovation ecosystem and the vast resources and potential offered by the European Union. A catalyst for collaboration between Israeli and European innovators, it supported many PoCs and collaborations that benefited both ecosystems.

Deloitte is the leading and largest professional services firm in the world, providing a wide range of world-class audit, tax, consulting, financial advisory and trust services.
Deloitte Catalyst Israel accelerates innovation and growth with the world’s most disruptive startups and largest enterprises.

Adi Barel

Director EIT Global Outreach

Eden Dvir-Zano

EIT Hub Israel - Managing Director
Eden Zvir Zano


Innovation & Business Creation Manager


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Access to Healthcare

The Health not The Death is a fundamental human right. A healthy population is not to be seen as human and social capital, an input, or by-product, towards economic growth. Alongside a healthy and sustainable environment, a solidarity, a healthy population must be the ultimate goal especially nowadays in helping Ukrainian migrants with cancer and their families.

Solidarity in health is a cornerstone of EU health policy. There are wide disparities in many health outcomes across the region and those outcomes. The access rules dramatically affect healthcare systems which are at the forefront of the migrant way, the people who are searching for help and the way how we could enhance and support their healthier and wellbeing status.

In order to ensure their access to care and continued cure in need, the probability of receiving a timely diagnosis and of surviving differs greatly from country to country where they are now. There is lack of information, help and inequalities in access. People need help in navigating cancer knowledge, diagnostics, secondary monitoring and prevention, way of treatments, and care.

Shifting our mindset, supporting healthcare connectivity, removing inequalities overall across Europe is our mission and even more now in a time of crisis, helping the Ukrainian people dealing with cancer is a good place to begin this transformative revolution.

1) Whether we have a chance to foster more holistic and integrated approaches to receive information and care, by supporting coordination and maximising an enabling and health-enhancing effect of care across services from different countries?

2) Whether actions should address the social determinants of health, the countries where they are now, the health need which they have, the social and language barriers are the conditions which have to be taken into consideration in a coordinated manner?

How might we improve patients and /or people who seek healthcare support, access to healthcare services at an EU & the Member States Healthcare systems level? Especially in a time of crisis in Europe.

How might we support refugees fleeing from their countries by navigating them to medical centres to receive best available care?  


Predictive Treatment

Precision medicine aims to personalise care for every individual. Nongenomic and genomic determinants, combined with information from patient symptoms, clinical history, and lifestyle (nutrition, physical activity, stress etc.), can facilitate personalised diagnosis and prognostics. Yet this goal requires access to massive amounts of data which may come from different structured and unstructured sources; these can be our medical records, laboratory testing, a range of medical devices as well as from the patient himself. AI & ML can combine input from these multiple sources, analyse them and identify biomarkers that can support health professionals make more informed decisions. The convergence of precision medicine with the advanced AI capabilities will improve the ability to personalise care – improve diagnosis, risk prediction as well as therapy planning.  

HCPs want to better predict treatment response, given uncertainty around which treatment to prescribe to which patient and when to prescribe. How do we risk assess the patients, match them with the right treatment (personalised). How can we transform the wealth of data and link it to the predictive nature of how the patient will respond?


Patient Journey Navigation

Being diagnosed with cancer is overwhelming and comes as a blow. Patients may feel on a roller coaster of emotions—they are scared, lost & confused not knowing what to expect, who to refer to, what to do and how to tell their loved ones.  They directly refer to “Dr. Google” to look for information about their disease, possible treatments, QoL strategies with the aim to have better understanding of their disease and learn how to better cope with their disease & treatment, yet information is not always valid, accessible, nor personalised or tailored to the patient’s status and needs therefore left with huge amounts of non-relevant information. Coming to the doctor, the physician’s time is limited and mostly focusing on the physical aspects of the disease & treatment, not leaving much time to ask questions nor discuss more holistic aspects of the disease such as emotional, psychological, social aspects. The patient (& caregiver in many cases) leaves the room with unanswered questions, doesn’t remember much of what has been said, and feels he is not heard, nor seen as a whole.

The need for navigating this journey along the emotional psychological stress is overwhelming & patients and their caregivers look for support (case manager/companion/partner) to help manage their disease holistically – starting from having clarity around their disease and treatment by having access to reliable and personalised information during their journey as well as having an integrated holistic care system , supporting them and their loved ones to navigate through the different aspects of their disease – medical, emotional, logistical, psychological, social, rights.

How can we support patients to navigate through the complexity of their disease and treatment ensuring they have validated holistic information about their disease journey & treatment and be empowered to  effectively manage their care 


Peer-to-Peer Medical Exchange

As medical events pivoted from conference centres and meeting rooms to the virtual settings, learning opportunities continue. Lectures and presentations are translated to the new digital world, yet the ability to connect and network is relatively lost. Peer interaction is essential not only for information exchange but to share practical insights, allows consultation & in-person experience cross country and across borders leading to better disease management.

This peer-based learning/ consultation is highly valued amongst practising clinicians and was generally achieved when HCPs and KOLs met their peers in national & Intl conferences, group debates, advisory boards and even during quick corridor conversations. Attempting to replicate these in-person experiences into the digital space creates challenges and are not effective nor impactful as face-to-face engagements. 

How might we improve HCP medical exchange enabling physicians to easily communicate, consult, exchange opinions leveraging individual experts & centres of excellence knowledge, experiences, and practices?

How can we leverage the technological expertise to allow HCPs to connect with leading experts across countries to get advice / counselling for their cases?


Application for 2022Calling2Scale is closed.
Interested in participating in the next cohort?