EIT Global Outreach
Greenscale – Global Platform

Greenscale

GreenScale is a Two-month scalarator (starting 12 September 2023) with tailor-made support for growth-stage European climatech startups to penetrate the United States east coast markets, and includes a regional Roadshow, and a Demo Day in NYC (22-26 October 2023)

CO-LED BY

boost your startup toward market penetration with top experts

In today’s world, growth-stage and mature Climatech startups are looking to expand worldwide and gain access to larger markets, validate their products, scale, grow, and work with leading global customers. We understand that these goals come with many challenges.

GreenScale is a 360° tailor-made startup support programme that empowers leading European* green and climate-oriented technologies to penetrate the dynamic USA east coast markets. With a Two-month hybrid, a hyper-focused programme providing hands-on tools, matchmaking, and networking, including an exciting regional Roadshow and Demo Day in the heart of NYC, GreenScale strategically and effectively prepares and enhances startups’ ability to scale into the USA’s most strategic markets. Leverage our partnership network and international experts to accelerate your growth and achieve market presence. 

*And Horizon Europe-Associated countries

READY TO TAKE YOUR STARTUP TO THE NEXT LEVEL?

Apply here!

fOR THE FULL CALL FOR APPLICATION DOCUMENT CLICK HERE

Bootcamp tracks

GreenScale 2023 will focus on 3 climatech sectors. The programme will connect participants with top industry experts who will provide mentors, support with site selection, and potential customers.

Decarbonizing
City-Regions

Reducing Carbon footprint stands at the centre of the world’s struggle against climate change. We are seeking startups that developed technologies such as AI, Automation, Energy Storage, IoT (software and hardware), UX, Robotics, Data & Analytics, Planet Based Alternatives that aim to decarbonize the city-regions arena through smart cities solutions, alternative materials for building, electricity solutions, zero emissions systems, waste reduce and recycle solutions, eco-friendly transportation and mobility, urban farming, food security and more.

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Energy

Developing, adopting, and implementing clean energy technologies are critical to tackling climate change. We are seeking to support and work with groundbreaking startups for renewable energy technologies such as Solar & Wind technologies, Energy storage, Nuclear, Agrivoltaics, Hydrogen, Micro-grid, W2E, Predictive maintenance, AI optimization, Energy Cybersecurity, Automation and IoT, Biogas, Water Treatment, Off-grid, Water technology, Smart grid, and Environmental Infrastructure, Grid edge (rooftop PV, home batteries, electric vehicle, smart homes, demand response), and more.

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SMART MANUFACTURING

Industry 4.0 is here, and it holds vast opportunities for smart manufacturing technologies and solutions to tackle climate challenges in various sectors – offering digital twin optimization, predictive maintenance, reducing demand on resources, industrial synergy, circular economy, and more. We are seeking smart manufacturing technologies and solutions such as Automation technology (SCADA, PLCs, HMI), Robotics, Data & Analytics, Artificial Intelligence (AI) / Machine Learning (ML), Cloud Computing, and IoT

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Ecosystem partners

What's in the Bootcamp?

  • USA's east coast based partners - providing local market expert support, access to business units, data, and beta test sites
  • Unique opportunity to engage with domain specific relevant stakeholders
  • Strategically and effectively preparing go-to-market strategy
  • Eight virtual/hybrid meetings
  • 1:1 mentorship growth meetings
  • October 2023 - Regional Roadshow and Demo Day in NYC

CO-LED by

Mile Advisory, a mission-driven strategic advisory firm with an impressive track record of working in the energy and climate innovation ecosystem. Mile Advisory advises startups, investors and governments looking to make a real difference in the energy and climate space.

Morielle Lotan, the founder and CEO of Mile Advisory, is a highly accomplished climate solutions strategist and business development professional focused on energy and security who will bring invaluable insight to GreenScale’s programme as a mentor and team growth leader. Currently based on the U.S. East Coast, Morielle boasts over 15 years of experience working with global startups, investors, and government organizations.

programme content Expert

ImappedNY logo hq
Guy Franklin is the founder and CEO of ‘Israeli Mapped in NY,’ an interactive platform for the 400 Israeli startups operating in NY. The platform serves as a one-stop shop that connects the startups to the local ecosystem in NYC, including investors, corporates, and business opportunities through sufferer activities. In 2021, Israeli Mapped launched an investment arm and currently made 12 investments in Israeli startups, mainly in series A and B, from cyber to healthcare, Proptech, and others.
The platform Franklin created received several awards and recognitions, as this changed the conversation about Israel and continues to promote the Israeli startup community globally. During his career, Guy has continuously promoted the tech ecosystem in NYC and received awards, including being named in the “50 Most Influential Jews” worldwide in 2023.
Guy worked for over ten years as an accountant at EY in Tel-Aviv and NYC and, after that, served as the Managing Director of SOSA, which operated the official Global Cyber Center of NYC after winning a published tender by the city.

Partners

why join?

Access to USA EAST COAST

Gain direct access to USA's east coast and New York City's leading actors, city and regional agencies, and the thought leadership of the people and organizations that makes this ecosystems keeps on moving and growing.

REGIOANL RoadSHOW AND NYC DEMO DAY

Unique opportunity to visit the gateway city to the east coast, meet ecosystem influencing actors, visit beta test sites, major hubs, and R&D labs, and present your product at a climax event.

Sharpen Your Needs

1:1s meetings with the GreenScale growth team to meet individual needs to ensure effective progress.

Hands on tools

Best practices on various topics such as pitching, marketing, law, regulation, etc., focusing on USA east coast markets.

Strategic Matchmaking

With industries, investors, VCs and potential clients from USA east coast leading ecosystems.

Top speakers

From leading innovation ecosystems, such as NYC, New Jersey, Boston, DC, Philadelphia, Detroit, Silicon Valley, Europe, and Israel.

International Plug-in​

Access top-tier global experts and mentors from various fields: business, leadership, marketing, regulation, etc.

Domain Deep Dive

Domain-focused sessions providing in-depth overview of challenges and forecasts, in specific markets.

STAY ON TREND

Delve into the burning topics that will take your startup to its next milestones.

seize this opportunity now

Apply here!

Scaling Process

Can you be a GreenScaler?

Eligibility

  • Are you an European or Horizon Europe-associated countries Startup?
  • Is your technology in the Decarbonizing City-Regions, Energy, and Smart Manufacturing fields?
  • Do you have a working product that is ready for sale?
  • Did you conclude at least one round of funding?
  • Are you looking to expand and scale to the east coast of the USA?
  • You have the capacity and can commit to C-level executive for a 2-month process, including a physical visit to the USA?
  • Have you graduated from an acceleration programme recently?

If you answered YES to most, or all questions – It’s time for you to join GreenScale Bootcamp!

Why a Roadshow to NYC?

FORTUNE 500
HEADQUARTERS

0

ECOSYSTEM VALUE OF

$ 0 Billion

US CITY FOR FOREIGN DIRECT INVESTMENT

NO. 100

RENEWABLE ENERGY GENERATION
BY 2030

0 PERCENT

VC FUNDING 2017-21

$ 0 BILLION

INVESTED IN CLIMATE TECH IN 2021

$ 0 Billion

NYC will be our base for the regional Roadshow and Demo Day. New York is the gateway and access to the USA’s east coast: New Jersey, Boston, DC, Philadelphia, Miami, Atlanta, and Raleigh Durham. Each one of these ecosystems is a growing actor in fields like climate, renewable energy, smart manufacturing, food, and more.

NYC’s leading domains: Infrastructure, Climate tech, Consumer Web, Health tech, and FinTech.

NYC is world’s 10th largest economy, and consumer base of over 20 million people.

NYC is the ultimate testing ground and entry point to the entire North American market with an audience that represents the world.

Testimonials

Testimonials Alfredo

Alfredo Neila

“Being part of GreenScale, has transformed Plastic Repair Systems. The insightful sessions led by EIT Global Outreach team of speakers and exposure to one of the hottest innovation ecosystems have significantly accelerated our growth and visibility plans. Thanks to the programme we have facilitated international connections and collaborations, essential for tackling the interconnected challenges of our world. It’s not just about scaling up; it’s about creating meaningful cross-border partnerships. I am proud to be a GreenScaler.”
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Testimonials Mon

Monika Tomecka

“Participating in the GreenScale programme has been a game-changer for UFraction8. The exposure to one of the hottest innovation ecosystems and the insightful sessions provided by EIT Global Outreach have significantly contributed to our plans for growth and visibility. The support received goes beyond financial assistance; it’s about building connections and fostering collaboration on an international level. The programme not only provides valuable opportunities for start-ups to scale up but also facilitates cross-border connections that are essential for addressing the complex challenges of our interconnected world.”
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Wolfram Krenflesberger

Wolfram Krenflesberger

“We definitely used the network opportunities that the programme provided, and I had some very helpful discussions. In total, I can warmly recommend every tech start up or scale up company to apply for the next bootcamp and – if accepted – to participate in each and every session. The benefits are endless and will multiply if covid will allow the Europeans to visit Tel Aviv to enhance the personal relationships that were established!”
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Finance

  • The programme offers a total value of 20,000 EUR per startup, which are fully funded by by EIT Global Platform.

  • In addition, the Global Platform also offers funding for travel & accommodation for the NYC roadshow/Demo Day. It will provide a travel cost reimbursement in the form of financial support up to €2,600 for each participating startup.

  • The participation of the chosen startups is subject to a sub-contract signing.

  • Each startup will send one representative to the Roadshow and Demo Day.

ARE YOU READY TO GREENSCALE YOUR STARTUP?

APPLY HERE!

FAQ

Speakers at the programme include experts in the Decarbonizing City-Regions, Energy, and Smart Manufacturing fields, mature startups who have managed to penetrate new markets, global professional speakers who specialize in IP, regulation, business development, and workshop leaders in branding, storytelling and Demo Day preparation.

The program has a wide array of mentors and experts available to support participating startups based on your needs.

The process will be structured as follows:

1. 1:1 meetings with the growth team to support your scaling process and provide resources to help execute your plan. These meetings will result in introductions to specific experts, advisers, and mentors on a per-need basis. 

2. On-demand access to our pre-vetted pool of mentors and industry experts. The Bootcamp team will make the first introduction, and after the acquittance takes place, the startups can take it from there.  

A startup registered for Bootcamp should have the capacity to select the relevant founder/co-founder to take part for the duration of the training. We will meet every Tuesday for a two-hour session. In addition, scheduling a every two weeks 1:1 X 45 minutes personal session to build an accurate strategic plan tailored to the company’s global process.

The programme offers a total value of 20,000 EUR per startup, which are fully funded by by EIT Global Platform.

In addition, the Global Platform also offers funding for travel & accommodation for the NYC roadshow/Demo Day. It will provide a travel cost reimbursement in the form of financial support up to €2,600 for each participating startup.

The participation of the chosen startups is subject to a sub-contract signing.

Each startup will send one representative to the Roadshow and Demo Day.

Our goal is to create a deep connection between the USA east coast and the European ecosystems while promoting a solution to the global challenges of all of humanity.

  • Going Global: new markets, strategy and execution 
  • Government Incentives and grants as a source of capital
  • The changing landscape of global data protection laws
  • Am I ready to raise my next round? US/EU VCs
  • The importance of LinkedIn & other media in building your brand
  • Domain deep dive- challenges, forecasts and barriers, by domain experts 
  • Mastering the pitch – storytelling & preparation for Demo Day
  • And more

Phase #1: Fill out the online application form.

*A team of experts and partners will review your application on a rolling basis, which means that the earlier you apply the earlier we could review your submission and invite you for an online meeting to discuss further.

Phase #2: Eligible applicants will be invited to a short online qualification interview (up to 20 minutes). Please note that you might be invited for a second interview if needed.

Phase #3: The scoring committee will choose 10 bootcamp startups based on eligibility and excellence. A shortlist of 2 startups will be informed that they are on a waiting list for a week from announcement.

Assessment will be made by: Bootcamp co-leaders (Morielle Lotan from MILE Advisory), partners (NYCEDC, and Greenberg Traurig LLP.), EIT Global Outreach steering committee (representatives of EIT Health, EIT Climate-KIC, EIT Culture and Creativity, EIT Manufacturing, and EIT Digital) and EIT Global Platform team.

The following elements will be taken into consideration in the assessment process:

Technology and impact, team, business potential, motivation and Bootcamp fit.

The startups with the highest-scoring will be selected for the Bootcamp.

Some of our mentors

EYAL PELED

Shareholder at Greenberg Traurig, LLP
Eyal Peled Mentor Greenberg Traurig Shareholder

Adi Zamir

aMoon-Roche Partnership Leader @ Roche
Artboard – 12

Erez Ram Lev

Climate Change Solutions Co-Lead @ Kayama
Artboard – 13

Yael Idan

Business Development Manager @ Luxembourg Trade & Investment Office Israel
Artboard – 14

Tal Peleg Shulman

Director at Bio.me
Tal Peleg Shulman

Roee Furman

Managing Director at Doral Energy-Tech
Roee Furman

Kfir Kachlon

Early-Stage Investor @91 Ventures
Kfir Kachlon

Guy Yavin

Investment Director at Doral Energy-Tech Ventures
Guy Yavin

Eyal Sandach

Country Manager Israel at Integer Holdings Corpotation
Eyal Sandach

Alisa Mick

Co-founder and CEO at The North Mix and MiXi
Alisa Mick

Do you have any questions? Get in touch with Ido at ido.rosenblum@go-eit.eu

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A Programme Supported By

Making Innovation Happen

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Full access to the community network

Connect & Experience offers more than training. The C&E community network is an active EU online and offline community offering easy access to opportunities, curated content, matchmaking, soft landing services, and support. The community provides a space for community builders from Europe and Horizon Europe associated countries to interact, share best practices, and collaborate to enhance your startup community.

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*For the best experience, we highly recommend reading the report on your desktop and not your mobile.

Access to Healthcare

The Health not The Death is a fundamental human right. A healthy population is not to be seen as human and social capital, an input, or by-product, towards economic growth. Alongside a healthy and sustainable environment, a solidarity, a healthy population must be the ultimate goal especially nowadays in helping Ukrainian migrants with cancer and their families.

Solidarity in health is a cornerstone of EU health policy. There are wide disparities in many health outcomes across the region and those outcomes. The access rules dramatically affect healthcare systems which are at the forefront of the migrant way, the people who are searching for help and the way how we could enhance and support their healthier and wellbeing status.

In order to ensure their access to care and continued cure in need, the probability of receiving a timely diagnosis and of surviving differs greatly from country to country where they are now. There is lack of information, help and inequalities in access. People need help in navigating cancer knowledge, diagnostics, secondary monitoring and prevention, way of treatments, and care.

Shifting our mindset, supporting healthcare connectivity, removing inequalities overall across Europe is our mission and even more now in a time of crisis, helping the Ukrainian people dealing with cancer is a good place to begin this transformative revolution.

1) Whether we have a chance to foster more holistic and integrated approaches to receive information and care, by supporting coordination and maximising an enabling and health-enhancing effect of care across services from different countries?

2) Whether actions should address the social determinants of health, the countries where they are now, the health need which they have, the social and language barriers are the conditions which have to be taken into consideration in a coordinated manner?

How might we improve patients and /or people who seek healthcare support, access to healthcare services at an EU & the Member States Healthcare systems level? Especially in a time of crisis in Europe.

How might we support refugees fleeing from their countries by navigating them to medical centres to receive best available care?  

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Predictive Treatment

Precision medicine aims to personalise care for every individual. Nongenomic and genomic determinants, combined with information from patient symptoms, clinical history, and lifestyle (nutrition, physical activity, stress etc.), can facilitate personalised diagnosis and prognostics. Yet this goal requires access to massive amounts of data which may come from different structured and unstructured sources; these can be our medical records, laboratory testing, a range of medical devices as well as from the patient himself. AI & ML can combine input from these multiple sources, analyse them and identify biomarkers that can support health professionals make more informed decisions. The convergence of precision medicine with the advanced AI capabilities will improve the ability to personalise care – improve diagnosis, risk prediction as well as therapy planning.  

HCPs want to better predict treatment response, given uncertainty around which treatment to prescribe to which patient and when to prescribe. How do we risk assess the patients, match them with the right treatment (personalised). How can we transform the wealth of data and link it to the predictive nature of how the patient will respond?

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Patient Journey Navigation

Being diagnosed with cancer is overwhelming and comes as a blow. Patients may feel on a roller coaster of emotions—they are scared, lost & confused not knowing what to expect, who to refer to, what to do and how to tell their loved ones.  They directly refer to “Dr. Google” to look for information about their disease, possible treatments, QoL strategies with the aim to have better understanding of their disease and learn how to better cope with their disease & treatment, yet information is not always valid, accessible, nor personalised or tailored to the patient’s status and needs therefore left with huge amounts of non-relevant information. Coming to the doctor, the physician’s time is limited and mostly focusing on the physical aspects of the disease & treatment, not leaving much time to ask questions nor discuss more holistic aspects of the disease such as emotional, psychological, social aspects. The patient (& caregiver in many cases) leaves the room with unanswered questions, doesn’t remember much of what has been said, and feels he is not heard, nor seen as a whole.

The need for navigating this journey along the emotional psychological stress is overwhelming & patients and their caregivers look for support (case manager/companion/partner) to help manage their disease holistically – starting from having clarity around their disease and treatment by having access to reliable and personalised information during their journey as well as having an integrated holistic care system , supporting them and their loved ones to navigate through the different aspects of their disease – medical, emotional, logistical, psychological, social, rights.

How can we support patients to navigate through the complexity of their disease and treatment ensuring they have validated holistic information about their disease journey & treatment and be empowered to  effectively manage their care 

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Peer-to-Peer Medical Exchange

As medical events pivoted from conference centres and meeting rooms to the virtual settings, learning opportunities continue. Lectures and presentations are translated to the new digital world, yet the ability to connect and network is relatively lost. Peer interaction is essential not only for information exchange but to share practical insights, allows consultation & in-person experience cross country and across borders leading to better disease management.

This peer-based learning/ consultation is highly valued amongst practising clinicians and was generally achieved when HCPs and KOLs met their peers in national & Intl conferences, group debates, advisory boards and even during quick corridor conversations. Attempting to replicate these in-person experiences into the digital space creates challenges and are not effective nor impactful as face-to-face engagements. 

How might we improve HCP medical exchange enabling physicians to easily communicate, consult, exchange opinions leveraging individual experts & centres of excellence knowledge, experiences, and practices?

How can we leverage the technological expertise to allow HCPs to connect with leading experts across countries to get advice / counselling for their cases?

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Application for 2022Calling2Scale is closed.
Interested in participating in the next cohort?
Email maayan.sharon@eithubisrael.eu

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EIT HUB ISRAEL